This coneflower has it all starting with large 5-6″ flowers that are made up of a double layer of lavender rose petals and a dark cone with a bit of yellow at the center. The color parade begins in July and continues into early September and the large blooms are perfect for cut flower use with their extra long stems and there great longevity in bouquets. The plant itself is a very sturdy, bushy plant with flower stems reaching above the foliage to 3 feet in height. It’s great grouped as a background plant in any garden and is drought tolerant once established in a sunny area. Even better, local butterflies, bees and birds will enjoy ‘Primadonna’ as much as you and will add to the color of your garden just by their presence!