If you already love Beautyberry with its gently arching branches, dainty pink flowers in early summer, and masses of glistening, metallic purple berries lining its branches in the fall, then you’ll really be bowled over when you check out this Ball Horticulture introduction. Aptly named for the snow-white new growth that emerges in the spring, ‘Snowstorm’ truly is a storm of showy, pale white foliage that gradually becomes freckled with green, then solid green in the latter part of the summer. This hot, in-demand cultivar is sure to be a winner with your customers for its year round appeal. Even better, ‘Snowstorm’ is attractive to hummingbirds and butterflies and is extremely easy to grow in a full sun to half day sun location. Be sure to prune this selection hard in the early spring for maximum performance.