With a dense rounded form and a bird-attracting berry show that will light up the landscape, this underused plant deserves a little more attention. ‘Early Amethyst’ grows well in part shade or full sun and carries season long interest starting as new foliage emerges bronze in the spring and matures to a lush, deep green. Small, soft pink flowers bloom in late June followed by masses of small berries that start green and change to an electric purple color earlier than all the other Callicarpa in late August. Nice yellow fall foliage color makes the berries stand out even more!